Use of AI in Pharmaceutical Marketing

Authors

  • Bablu Kumar Assistant Professor, Department of Pharmacy, Krishna Institute of Nursing and Paramedical Sciences Samastipur
  • Utsav Anand Assistant Professor, Department of Pharmacy, Krishna Institute of Nursing and Paramedical Sciences Samastipur

DOI:

https://doi.org/10.32553/jbpr.v14i4.1337

Keywords:

Artificial Intelligence

Abstract

Artificial Intelligence is the field of study that describes the capability of machine learning just like humans and the ability to respond to certain behaviors. The need for Artificial Intelligence is increasing every day. It is being used in different domains of the healthcare sector like medical screening and diagnostics, medical devices, drug development, and other aspects of the Pharmaceutical value chain. This paper focuses on the role of Artificial Intelligence and advanced analytics in the pharmaceutical marketing and commercialization process. Also, the growth and future scope of AI, as well as the limitations that companies have been facing in the application of AI, have been discussed.

Keywords: Artificial Intelligence, Analytics, Digitalization, Pharmaceutical Marketing

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Published

2025-09-18

How to Cite

Kumar, B. ., & Anand , U. . (2025). Use of AI in Pharmaceutical Marketing. Journal of Biomedical and Pharmaceutical Research, 14(4), 103–113. https://doi.org/10.32553/jbpr.v14i4.1337

Issue

Vol. 14 No. 4 (2025)

Section

Articles

License

Copyright (c) 2025 Journal of Biomedical and Pharmaceutical Research

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons LicenseJournal of Biomedical and Pharmaceutical Research by Articles is licensed under a Creative Commons Attribution 4.0 International License.